The Museum Inside is a re-branding of the Corpus Museum, a human biology interactive museum, located in the Netherlands. It is billed as “a journey through the human body.”

I changed the name to The Museum Inside, because it presented two important branding opportunities. When shortened it reads as TMI, a funny play on the intentions of the museum: to provide information about the innerworkings of the body. I also wanted to celebrate the fact that visitors all have bodies, each of them carry a dynamic, living museum inside them!

On occasions when the museum goes out into the community, they use the fingerprint logo and go by The Museum Outside. This arm of the museum organization is used for outreach programs like the TMI Transportable Museum and certain textbooks.

RAINA WELLMAN