Many new kefir brands are popping up. Lifeway is a classic, and it tastes delicious, but it’s design doesn’t emphasize it’s individuality and qualities as a product. Yogurt drinks with greater emphasis on health can catch health conscious customers more successfully.

The application of a character, which I did using a cow and fruit icons, will allow consumers to better relate to the product and give people of all ages more joy when drinking it. Greater use of image and brighter colors will also catch people’s eyes and increase the likelihood of new customers.